Ocean County Press Release
TOMS RIVER – Ocean County Freeholder Joseph H. Vicari, Chairman of the Ocean County Department of Consumer Affairs, wants residents to know that there are options available to opt out from getting unsolicited flyers, catalogs and other materials that may land in mailboxes daily.
"Everyone with a mailing address gets about 41 pounds of junk mail annually," Vicari said. "Some of our residents would prefer to not have to dispose of junk mail.
"There are ways to reduce its volume," he said.
For instance, Vicari said The Data and Marketing Association (formerly the Direct Marketing Association) started a direct marketing opt out service 10 years ago. Visit dmachoice.thedma.org to access the service online.
He said direct marketers realized that sending unwanted mail that was going straight to trash is expensive and wasteful so they teamed up with DMA to offer an opt out option. To sign up, there is a $2 fee and the service lasts 10 years.
Residents can sign up with CatalogChoice.org, which is a free opt-out service. Catalog Choice sends merchants catalog opt-out requests on your behalf, but does not have the capacity to stop mail from prospecting lists. (Catalog Choice recommends signing up for DMA in tandem with their services to take your name off prospecting lists as well.)
If you do not want credit card offers, consumers can contact one of the big credit reporting agencies including Equifax, Experian, Innovis and Transunion to access an opt out (optoutpreescreen.com) mechanism that was put in place to allow consumers to opt of out of preapproved credit card and insurance offers.
Publishers Clearing House and Readers Digest will allow you to opt out of their solicitations if you desire at: pch.custhelp0.com/app/ask_mailing and firstname.lastname@example.org and consumers can stop Yellow Books by visiting Yellowpagesoptout.com.
Vicari noted that with more than 170,000 seniors living in Ocean County, this volume of unsolicited mail can become burdensome.
"Removing your personal information and then having to carry catalogs and items you never requested to the curb for recycling is a nuisance for many of our seniors," he said. "I want to inform all of our residents that they have options that can stop some of this junk mail."